My Background
With a strong foundation in both creative and data-driven marketing, I specialize in developing comprehensive marketing strategies tailored to brand goals and audience behaviors. From conducting market research and competitor analysis to executing go-to-market campaigns, I’ve led full-cycle strategy development for clients ranging from nonprofits to entertainment brands. Notably, my work with Iran Khabar involved repositioning the brand to target younger demographics, aligning content schedules with event calendars, and implementing paid campaigns that increased reach and engagement exponentially. I combine analytical tools like Google Analytics and CRM platforms with storytelling insight to craft strategies that convert.
Skills and Services Offered
Full Marketing Strategy Creation: Tailored strategies based on business goals, audience behavior, and competitive analysis.
Market & Competitor Research: SWOT analysis, audience segmentation, and persona development.
Campaign Planning & Execution: End-to-end campaign design with KPIs, timelines, and content frameworks.
Performance Analysis & Optimization: Post-campaign reports, A/B testing insights, and optimization recommendations.
Go-to-Market Strategy: For product launches, events, or new business units.
Cross-Channel Integration: Creating consistent messaging across digital, event, and traditional platforms.
Tools & Skills Used: Google Analytics, HubSpot, CRM systems (Zoho, Salesforce), Excel for performance tracking, strategic frameworks (4Ps, STP, etc.)